Background:
A black-owned and female-operated apparel brand approached us to help grow their business through performance marketing, email marketing, and website optimization.
Objective:
The objective of the project was to increase the brand’s online visibility, reach, and sales through targeted digital marketing efforts.
Challenge:
- Enhancing online visibility
- Expanding reach and boosting sales through targeted digital marketing
Project
Marketing Black-owned apparel
Client
Candace Cort
What We Did
- Performace Marketing
- Email Marketing
- Website Development
Strategy & Results:
To realize these objectives, we executed a holistic marketing strategy that encompassed:
Performance Marketing:
We orchestrated Google Ads and Facebook Ads campaigns, meticulously targeting black women in the United States. These campaigns were optimized for reach, impressions, clicks, and conversions.
Email Marketing:
We harnessed the power of the Klaviyo email marketing tool to craft and deliver precisely targeted email campaigns. These campaigns were designed to upsell to existing customers and retarget individuals who had displayed an interest in the brand’s products.
Website Optimization:
Leveraging data gathered from Hotjar, we embarked on a journey to enhance the brand’s website. Our objective was to optimize user experience and increase conversion rates.
Results: Our marketing efforts yielded substantial outcomes:
Performance Marketing:
- Reach: 1,701,698
- Impressions: 5,740,425
- Total Spent: $86,780.82
- Clicks: 255,214
- CPC: $0.34
- CTR: 4.45%
- ATC: 11,039
- Initiate Checkout: 3,876
- Purchases: 2,082
- Conversion Value: $212,674.44
- ROAS (Average): 1.08
Email Marketing:
Achieved a 2x increase in sales through targeted upsell campaigns.
Website Optimization:
Significantly enhanced website user experience and elevated conversion rates.
Conclusion:
The black-owned and female-operated apparel brand experienced a remarkable surge in online visibility, reach, and sales, thanks to our comprehensive marketing strategy. The performance marketing initiatives delivered significant results, while email marketing and website optimization further enriched the customer experience. As a result, the brand realized a strong return on its investment and is well-poised for continued growth in the future.
