Background:
Our client, a prominent hospitality company with multiple hotels in Uttarakhand, faced the challenge of increasing their customer base and generating more leads. They sought our assistance in March 2021, and our collaboration spanned until January 2023, during which we developed and executed a comprehensive marketing strategy.
Objective:
To enhance lead generation for the client’s Uttarakhand hotels.
Challenge:
- Expanding customer base
- Lead generation for Uttarakhand hotels
Project
Hospitality Marketing
Client
Confidential
What We Did
Google Ads
Strategy:
Our approach centered on a Google Ads campaign.
Google Ads:
- Targeted campaign aimed at individuals actively searching for Uttarakhand hotels.
- Visually appealing ads with compelling calls-to-action (CTA) directing users to the client’s website for more information and bookings.
Results: The campaign, conducted from March 5th, 2021, to January 24th, 2023, achieved notable results:
- 839,382 impressions
- 14,927 clicks, engagements, and views
- Average interaction rate of 1.78%
- Average cost per conversion of INR 40.09
- Average conversion rate of 8.29%
- Total spending of INR 49,636.87
- A total of 1,238 leads generated during the campaign period.
Conclusion:
This case study exemplifies the efficacy of a Google Ads campaign in driving lead generation for our client’s Uttarakhand hotels. With strategic implementation, we successfully reached a substantial number of potential customers actively seeking hotels in the region. This approach provided a cost-effective solution, significantly expanding our client’s customer base and aligning with their business objectives.
Furthermore, this campaign underscored the value of targeting specific geographic areas and utilizing Google Ads to increase conversion rates while maintaining a reasonable cost per conversion. The incorporation of a custom report in Google Data Studio empowered our client with data-driven insights, facilitating informed decision-making and further optimizing campaign performance.
