Background:
The brand in focus specializes in producing pure organic cotton t-shirts, with a commitment to providing customers with the best organic clothing experience. Seeking to expand its brand’s reach and boost sales, they enlisted our marketing services.
Objective:
The objective of the project was to increase the visibility and sales of t-shirts through performance marketing, website optimization, and social media marketing.
Challenge:
The brand faced several challenges that needed to be addressed to enhance its market presence:
Limited Visibility: The need to increase brand visibility and sales for their organic cotton t-shirts.
Poor Website User Experience: The website’s suboptimal UI/UX negatively impacted the customer experience.
Project
Organic T-Shirt Marketing
Client
Confidential
What We Did
- Performance Marketing
- Website Development
- Social Media Marketing
Solution & Results:
Performance Marketing:
- To reach a highly targeted audience interested in organic clothing, we executed Google and Facebook ads campaigns across India, with a focus on tier 1 cities and Maharashtra. The ads were emotionally compelling, emphasizing the unique benefits of choosing organic cotton t-shirts.
Results:
- The performance marketing campaign delivered impressive results, reaching 761,920 individuals with 1,023,081 impressions at a total cost of ₹56,191.87. It generated 17,150 clicks, with a CPC of ₹3.28 and a CTR of 1.68%. Actions such as Add to Cart (ATC) numbered 237, with 215 Initiate Checkouts and 55 Purchases, resulting in a conversion value of ₹43,247.35 and an average Return on Ad Spend (ROAS) of 0.77.
Website Development:
- Recognizing the poor UI/UX on the Shopify website, we employed data-informed decision-making tools such as Hotjar to optimize the website’s design and enhance user experience.
Social Media Marketing:
- We established and managed social media accounts, curating posts tailored to the target audience. Additionally, we engaged influencers to expand the brand’s reach and credibility.
Conclusion:
Our marketing services played a pivotal role in expanding the brand’s reach and boosting sales. The performance marketing campaign produced remarkable results, while website optimization and social media efforts significantly improved the brand’s online presence. We take pride in our contribution to the brand’s success and look forward to their continued growth and prosperity in the future.
