Background:
Prakriti Lifestyle, a brand deeply rooted in nature, dedicated itself to promoting holistic well-being through eco-friendly yoga products in India. With a mission to support urban dwellers in achieving physical, mental, emotional, and spiritual well-being, the brand embarked on a journey to connect with the Isha community and like-minded individuals who shared their values.
Challenge:
Prakriti Lifestyle faced several challenges in its quest to expand its reach and connect with individuals seeking eco-friendly yoga products while staying true to its commitment to nature:
Limited Reach:
The brand needed to extend its reach to the Isha community and eco-conscious consumers effectively.
Budget Constraints: Operating as a startup, Prakriti Lifestyle had a tight budget for marketing and needed to make the most of its resources.
Website Optimization: The website needed an overhaul to enhance user experience and increase conversions.
Social Media Management: Establishing and managing a strong social media presence across multiple platforms was essential.
Email Marketing: Leveraging email marketing to engage existing customers and retarget interested prospects was a priority.
Project
Prakriti Lifestyle Digital Marketing
Client
Prakriti Lifestyle
What We Did
- Performance Marketing
- Website Development and Optimization
- Social Media Marketing
- Email Marketing
Solution & Results:
Performance Marketing:
- Prakriti Lifestyle leveraged Google Ads and Facebook Ads to target the Isha community in India. They crafted compelling messages highlighting the unique benefits of eco-friendly yoga products. Despite budget constraints, the campaign was optimized for reach, impressions, clicks, and conversions, focusing on engaging committed shoppers who resonated with Prakriti Lifestyle’s mission.
Results:
- The performance marketing campaign achieved remarkable results, reaching 2,786,225 people with 4,190,635 impressions. The total spend amounted to ₹87,177.10, resulting in 28,333 clicks and a CPC of ₹3.08. The click-through rate (CTR) stood at 0.68%, with 2,189 Add to Cart actions, 1,908 Initiate Checkouts, and 1,911 Purchases, showcasing a successful campaign aligned with the brand’s goals.
Website Development and Optimization:
- Prakriti Lifestyle’s website, built on Shopify, underwent a comprehensive transformation to improve user experience and boost conversions. Mobile optimization ensured seamless browsing on all devices. A consistent branding theme was implemented to establish a compelling brand identity, while new features simplified navigation and increased user engagement. Introducing product bundles and customized shipping rates enhanced the shopping experience. Thoughtfully designed creatives and an optimized product layout captivated visitors, resulting in increased user interaction and conversion rates.
Social Media Marketing:
- Prakriti Lifestyle managed its social media presence across Instagram, Facebook, LinkedIn, Twitter, and other platforms. Posts were carefully curated to resonate with the target audience, fostering organic growth and engagement.
Email Marketing:
- The brand utilized email marketing tools to create and send targeted email campaigns, with a focus on upselling to existing customers and retargeting those who had expressed interest in Prakriti Lifestyle’s eco-friendly products.
Conclusion:
Prakriti Lifestyle’s journey to success exemplifies the power of aligning eco-friendly values with well-being. By addressing challenges through performance marketing, website optimization, social media management, and email marketing, the brand successfully connected with a community that shared its ethos. Prakriti Lifestyle continues to thrive, supporting holistic well-being while remaining committed to its mission and the environment.
