Background:
My Rent Space, India’s premier flexible storage provider, sought to amplify its customer base and stimulate lead generation for both B2B and B2C warehousing clients. They approached us for assistance in March, and our collaboration extended until September, during which we crafted and executed an impactful marketing strategy.
Objective:
The primary goal of the campaign was to amass leads for B2B and B2C warehousing clients within the Bangalore and Delhi NCR regions.
Challenge:
- Expanding the customer base
- Generating leads for B2B and B2C warehousing customers in Bangalore and Delhi NCR regions
Project
Helping people in tier 1 cities to get flexible storage solutions
Client
My Rent Space
What We Did
- Google Ads
- Email Marketing
- WhatsApp Marketing
- Organic Promotion on LinkedIn & Facebook
- Landing Page
Solution & Results:
To achieve this ambitious objective, we implemented a multi-channel approach that encompassed:
Google Ads:
Targeted Google Ads, strategically tailored to individuals and businesses seeking flexible storage solutions in Bangalore and Delhi NCR regions. These visually enticing ads featured compelling calls-to-action (CTAs), guiding users to the My Rent Space website to explore services and request quotes.
Email Marketing:
Email marketing campaigns designed to engage potential customers who had previously shown interest in flexible storage solutions. These informative emails included CTAs, redirecting users to the My Rent Space website to request quotes.
WhatsApp Marketing:
WhatsApp marketing, reaching out to potential clients interested in flexible storage solutions. The messages conveyed pertinent information and included CTAs directing users to the My Rent Space website for quote requests.
Organic Promotion on LinkedIn & Facebook:
Organically promoting My Rent Space’s services by crafting engaging content and sharing it within LinkedIn and Facebook groups.
Landing Page:
Creation of an efficient landing page, meticulously optimized for conversions. The page featured a clear headline, captivating visuals, and a user-friendly form for users to submit resumes and contact information. This design enhancement significantly boosted lead generation.
Results: The campaign yielded impressive results:
A total of 819 leads generated between March and September.
Google Ads alone generated 323,905 impressions, 14,134 clicks, engagements, and views. It boasted an average interaction rate of 4.36%, with an average cost per conversion of INR 312.98 and an average conversion rate of 5.79%.
The total expenditure during this period amounted to INR 256,329.35.
Conclusion:
This case study vividly illustrates the effectiveness of a multi-channel approach in lead generation for My Rent Space. The fusion of Google Ads, email marketing, WhatsApp marketing, and organic promotion within LinkedIn and Facebook allowed us to reach a substantial pool of potential customers in the Bangalore and Delhi NCR regions. The result was a cost-effective solution that facilitated My Rent Space’s customer base expansion and the attainment of their business objectives.
Furthermore, this campaign underscored the value of geographic targeting, coupled with a diverse channel mix, in enhancing the likelihood of conversions. Overall, the campaign’s success is a testament to its ability to generate leads cost-effectively and foster My Rent Space’s business growth.
