Performance Marketing

RICH Learning International: Building a Digital Growth Ecosystem for a Global Education Mission

Search & Website: the on-page SEO score improved 20 points (63% → 83%), with page structure up from 29% to 95% and links score up from 25% to 85%. On-Page SEO Score - AFTER: 83%, critical issues reduced from 5 to 4 Despite starting from almost zero, the site now generates 225 clicks and 8.4K impressions over 12 months at an average position of 10.2 Google Search Console Performance - 225 clicks, 8.4K impressions, 2.7% CTR, avg position 10.2 (12 months) 22 of 39 known pages are now indexed by Google. Google Search Console Page Indexing - 22 indexed, 17 not indexed Branded demand is now being captured organically, with 'rich learning' the top query at 32 clicks and 438 impressions, followed by 'rich learning international'. Google Search Console Top Queries - 'rich learning' leads with 32 clicks and 438 impressions Google Ad Grants: with the website and tracking infrastructure in place, Ad Grants campaigns delivered 1.06K clicks and 16.2K impressions using $13.59K of ad credit between 1 September 2025 and 12 August 2026. Google Ads Overview - 1.06K clicks, 16.2K impressions, $13.59K cost (1 Sep 2025 - 12 Aug 2026) Google Ads Overview - 1.06K clicks, 16.2K impressions, $13.59K cost (1 Sep 2025 - 12 Aug 2026) Executive Authority & Content: LinkedIn impressions reached 123,663 (up 1,779% on the prior 361 days), with the strongest daily reach from March 2026 onward. LinkedIn Content Performance - 123,663 impressions, +1,779% vs prior 361 days Reel reach was steady throughout weeks 1 to 15, peaked at 9,822 views in week 16, and held higher, more consistent reach from week 20 onward, with multiple reels crossing 2,000 views. LinkedIn Reel Reach Growth - peak of 9,822 views in week 16, sustained growth from week 20 YouTube delivered 82,087 views, 622 hours of watch time and 631 net new subscribers across 301 videos (Shorts and long-form). YouTube Channel Overview - 82,087 views, 622 hrs watch time, +631 subscriber s YouTube Weekly Views - top-performing vs typical video views, weeks 1 to 37 DEEP DIVE A closer look at the strategy and execution CAPABILITIES USED 01   Digital Trust Infrastructure (Website & UX) 02   Technical & On-Page SEO 03   Google Ad Grants 04   Content Strategy 05   Executive Thought Leadership (LinkedIn) 06   YouTube Growth & Storytelling 07   Analytics & Conversion Tracking 08   Donor & Partnership Readiness RESULTS What actually moved Search & Website 1.  On-page SEO score: 63% → 83% (+20 points) 2.  Page structure score: 29% → 95% (+66 points) 3.  Links score: 25% → 85% (+60 points) 4.  Search impressions: 8.4K over 12 months 5.  Organic clicks: 225, at an average position of 10.2 6.  Pages indexed by Google: 22 of 39 known pages Google Ad Grants 1.  Clicks: 1.06K 2.  Impressions: 16.2K 3.  Ad credit used: $13.59K (1 Sep 2025 - 12 Aug 2026) Executive Authority & Content 1.  LinkedIn impressions: 123,663 (+1,779% vs prior 361 days) 2.  LinkedIn reel peak: 9,822 views (week 16) 3.  YouTube views: 82,087 4.  YouTube watch time: 622 hours 5.  YouTube subscribers: +631 net new 6.  Content output: 301 videos (Shorts and long-form)