YELUX / HairSupplierCN/ Case Study

Client

YELUX / HairSupplierCN

Industry

Human Hair Manufacturing and Wholesale

Primary service

Marketing/DigitalMarketing

Client

YELUX / HairSupplierCN

Impact

On the search side, Crobstacle rebuilt YELUX's technical foundation: non-indexed URLs fell by 96%+ (29.2K+ to ~1.13K), indexed pages grew from 23 to 28-30, search impressions rose 32.7%, and average Google position improved by 11.8 positions. The on-page SEO score climbed from 72% to 86%. On the brand side, Crobstacle transformed YELUX's social media from a fragmented, factory-led feed into a cohesive B2B brand presence - a distinctive visual identity and an expertise-led content system across manufacturing, product education, quality process, and private-label capability. Conclusion: together, the two workstreams moved YELUX from a technically suppressed, visually fragmented online presence to a business that is easier to find in search and easier to recognise and trust as a B2B manufacturer.

The Story

From problem to outcome

Challenge

The problem

Search: Google Search Console reported more than 29.2K URLs as not indexed while only 23 pages were indexed, alongside on-page gaps (72% audit score), post-migration caching issues and limited alignment between B2B keywords and priority pages.

Google Search Console, Page Indexing - BEFORE: 29.2K+ Not Indexed · 23 Indexed (Nov 2025)

On-Page SEO Audit - BEFORE: 72% score, 4 warning issues (Nov 2025)

Brand: YELUX had decades of manufacturing expertise and a strong product portfolio, but its social presence wasn't communicating the same credibility. Different colours, typography, thumbnails and formats made the feed feel fragmented rather than premium.

Solution

The approach

Search: A four-pillar SEO strategy, Technical SEO, On-Page SEO, Content Strategy and Off-Page SEO, was run in parallel. The team cleaned up the URL/indexing problem, resolved a post-migration caching conflict, optimised metadata, headings, images and internal linking, and mapped keywords by B2B buyer intent.

Brand: Social media shifted from product visibility to B2B brand building, structured around manufacturing & sourcing, product & industry expertise, and private-label/B2B capability. This was carried by a distinctive plum, berry and soft-blush visual system and repeatable creative structures across five content pillars:

Result

The outcome

Search: Non-indexed URLs down 96%+ to ~1.13K, on-page score up to 86% (+14 points), search impressions up 32.7%, average position improved by 11.8 positions.

Google Search Console, Page Indexing - AFTER: ~1.13K Not Indexed · 30 Indexed (Aug 2026)

On-Page SEO Audit - AFTER: 86% score, issues down to 2 (Mar 2026)

GSC Performance - Impressions 7.34K · Avg Position 46.7

Brand: A single recognisable identity replaced a fragmented feed. Product-led posts became expertise-led storytelling, factory footage became brand proof, and social moved from a posting channel to a positioning channel.

DEEP DIVE

A closer look at the strategy and execution

CAPABILITIES USED

Technical SEO
On-Page SEO
Content Strategy
Off-Page SEO
Social Media Strategy
Brand & Visual Identity

RESULTS

What actually moved

Search

Non-indexed URLs: 29.2K+ → ~1.13K (96%+ reduction in crawl noise)
Indexed pages: 23 → 28-30
On-page SEO score: 72% → 86% (+14 points, metadata at 100%)
Search impressions: 5.53K → 7.34K (+32.7%)
Average Google position: 58.5 → 46.7 (+11.8 positions)
Organic clicks: 79 → 82 (+3.8%)

Brand & Social

Fragmented visuals → one recognisable, cohesive identity
Product-heavy posts → education and expertise-led content
Raw factory footage → manufacturing credibility asset
Social as a posting channel → social as a positioning channel

Historical Instagram/Meta analytics weren't available at the time of writing, so no reconstructed engagement percentages are claimed here. Brand impact is reported on presentation and strategy, not invented numbers.

Capabilities used

Capability

Marketing/DigitalMarketing

→

Capability

Branding

→

Capability

SEO

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