Client
Confidential
Industry
Professional Services & Digital Solutions Industry
Primary service
Marketing/DigitalMarketing
Client
Confidential
Impact
The performance marketing campaign delivered impressive results, reaching 761,920 individuals with 1,023,081 impressions at a total cost of ₹56,191.87. It generated 17,150 clicks, with a CPC of ₹3.28 and a CTR of 1.68%. Actions such as Add to Cart (ATC) numbered 237, with 215 Initiate Checkouts and 55 Purchases, resulting in a conversion value of ₹43,247.35 and an average Return on Ad Spend (ROAS) of 0.77.
The Story
Structured to stay balanced even when one section contains much more content than the others.
Challenge
The brand faced several challenges that needed to be addressed to enhance its market presence: Limited Visibility: The need to increase brand visibility and sales for their organic cotton t-shirts. Poor Website User Experience: The website’s suboptimal UI/UX negatively impacted the customer experience.
Solution
Performance Marketing: To reach a highly targeted audience interested in organic clothing, we executed Google and Facebook ads campaigns across India, with a focus on tier 1 cities and Maharashtra. The ads were emotionally compelling, emphasizing the unique benefits of choosing organic cotton t-shirts.
Result
The performance marketing campaign delivered impressive results, reaching 761,920 individuals with 1,023,081 impressions at a total cost of ₹56,191.87. It generated 17,150 clicks, with a CPC of ₹3.28 and a CTR of 1.68%. Actions such as Add to Cart (ATC) numbered 237, with 215 Initiate Checkouts and 55 Purchases, resulting in a conversion value of ₹43,247.35 and an average Return on Ad Spend (ROAS) of 0.77.
Deep Dive
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