Welcome to The Young Turks Dialogues where we decode the future of marketing, branding and entrepreneurship.
In Episode 84, we sit down with Roni Mondal, founder of Matri, a D2C brand built around solving menstrual pain one of India’s most unspoken challenges.
From pitching on Shark Tank to navigating taboos, Roni shares what it truly takes to build a pain-first brand in a market that often ignores women’s health.
Why Matri started with solving pain, not pushing product
One assumption about Indian female consumers that proved completely wrong
How to build a D2C brand with just ₹1 lakh (real talk, no fluff)
Mistakes D2C founders make beyond just CAC
Why “empowerment” in branding needs purpose, not just PR
The cultural resistance Roni faced while building Matri
A powerful message to his future daughter about why he started it all
This episode is for:
D2C founders
Marketers working in taboo or underserved spaces
Health & wellness entrepreneurs
Anyone who believes businesses can solve real problems
Roni’s LinkedIn profile: https://www.linkedin.com/in/ronimonda…
Explore more about Crobstacle: https://crobstacle.com/
