Welcome to The Young Turks Dialogues, where we explore the pulse of entrepreneurship, Marketing and innovation.
In this episode, we sit down with Ashok Lalla, the digital and marketing mastermind behind strategies for industry leaders like Infosys and Taj Hotels. Get ready for an eye-opening conversation on why ‘next practices’ are far more valuable than ‘best practices’, and how AI is changing the marketing game without losing the human touch.
Ashok reveals why so many brands are trapped in the vanity metrics cycle and how to escape it, plus how to shift from short-term wins to sustainable long-term growth. If you’re ready to future-proof your brand and stay ahead of the curve, this episode is packed with the insights you need.
Timestamps:
0:00:00 Celebrating Milestones and Introducing Ashok Lalla
2:26 The Evolution of Marketing Over Three Decades
10:23 Navigating Trends: Metaverse and Beyond
15:30 Traditional v/s Digital: A Timeless Debate
18:15 Understanding Consumer Behaviour in Modern Marketing
22:24 Next Practices v/s Best Practices in Marketing
28:32 Impact of ROI and ROAS on Brand Building
34:14 Creative Pricing Strategies for Long – Term Success
39:55 AI in Marketing: Balancing Automation in Human Touch
43:05 Role of Human Intelligence in AI
46:49 Leveraging AI for Content and SEO Strategies
50:04 The Importance of Data Quality in AI
55:17 Vanity Metrics v/s Sanity Metrics in Marketing
01:00:29 Balancing Brand Building and Performance Marketing
01:04:12 Future – Proofing Marketing Strategies
01:11:22 Agility v/s Stability: Lessons from Legacy and Startup Brands
01:15:39 Advice for Startup Founders
1:19:28 Unlearning the Myths
To know more,
visit: https://x.com/ashoklalla?s=21
Explore more about Crobstacle at: https://crobstacle.com/
