Osam Dairy, a leading regional dairy brand, aspired to dominate the fresh milk market in Jharkhand. However, breaking through in a market dominated by established competitors wasn’t easy. Osam Dairy turned to Crobstacle for a solution. The goal was to not only increase brand visibility but also shift long-standing consumer habits.
Our Objectives:
We aimed to make Osam Dairy the top choice for fresh milk among families in Ranchi and beyond. The campaign had three clear goals:
- Build widespread awareness for Osam Dairy’s fresh milk products.
- Change consumer perceptions, positioning Osam as a modern alternative to traditional milk.
- Drive digital engagement while fostering brand loyalty.
Crobstacle’s Strategy: Innovation in Action
At Crobstacle, we turn challenges into opportunities. Osam Dairy faced fierce competition, but we saw this as a chance to set new standards in dairy marketing. Our mission? Make Osam the preferred fresh milk choice in Ranchi, and we were ready with a game-changing approach.
Revolutionizing the Dairy Market
Osam had to stand out against major competitors like Amul, Medha, and Sudha. Crobstacle’s task was clear: make Osam the talk of the town. We combined creative thinking with strategic planning to not only increase brand visibility but to shift the entire conversation around fresh milk.
The Big Idea: “Why Own a Cow When You Can Have Osam?”
This slogan wasn’t just catchy—it was strategic genius. It challenged traditional buying habits and positioned Osam Dairy as a fresh, reliable option. The phrase sparked conversations and made fresh milk a trending topic in households across the state.
Campaign Highlights: Innovation Meets Execution
Our success didn’t go unnoticed. The campaign won the Life Line of Jharkhand Award for its unique approach, and Crobstacle earned a certificate of excellence, cementing our reputation for blending creativity with strategic execution.
How We Made It Happen:
Visual Storytelling:
We crafted an eye-catching image of a cow lounging on a couch, symbolizing the ease of choosing Osam. This simple yet powerful imagery made the brand unforgettable.
Data-Driven Tactics:
Using targeted digital marketing, we ensured Osam’s message reached the right audience. Our precise strategies, including retargeting, maximized engagement.
Multi-Platform Presence:
We didn’t stop at digital ads. Billboards and outdoor advertising across Jharkhand kept Osam front and center in consumers’ minds.
Results That Speak Volumes:
- Over 3 million impressions across various platforms.
- More than 50,000 clicks, showcasing the campaign’s effectiveness.
- Osam Dairy established itself as a prominent brand in the fresh milk market.
