01
Challenge
The problem
Expanding customer base Lead generation for Uttarakhand hotels
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Hospitality Client Case Study
Client
Confidential
Industry
Hotels & Tourism
Primary service
Web Development
Client
Confidential
Impact
The campaign, conducted from March 5th, 2021, to January 24th, 2023, achieved notable results: 839,382 impressions 14,927 clicks, engagements, and views Average interaction rate of 1.78% Average cost per conversion of INR 40.09 Average conversion rate of 8.29% Total spending of INR 49,636.87 A total of 1,238 leads generated during the campaign period.
The Story
From problem to outcome
Structured to stay balanced even when one section contains much more content than the others.
02
Solution
The approach
Our approach centered on a Google Ads campaign. Google Ads: Targeted campaign aimed at individuals actively searching for Uttarakhand hotels. Visually appealing ads with compelling calls-to-action (CTA) directing users to the client’s website for more information and bookings.
03
Result
The outcome
The campaign, conducted from March 5th, 2021, to January 24th, 2023, achieved notable results: 839,382 impressions 14,927 clicks, engagements, and views Average interaction rate of 1.78% Average cost per conversion of INR 40.09 Average conversion rate of 8.29% Total spending of INR 49,636.87 A total of 1,238 leads generated during the campaign period.
Deep Dive
A closer look at the strategy and execution
Our client, a prominent hospitality company with multiple hotels in Uttarakhand, faced the challenge of increasing their customer base and generating more leads. They sought our assistance in March 2021, and our collaboration spanned until January 2023, during which we developed and executed a comprehensive marketing strategy.
To enhance lead generation for the client’s Uttarakhand hotels.
Hospitality Marketing
Confidential
Google Ads
Capabilities used
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