Dog and Restaurant
Dog and Restaurant: Unleashing Success in Challenging Times
Despite the challenges posed by the pandemic and the novel nature of Dog and Restaurant concept, our partnership yielded impressive results:
Performance Marketing: The performance marketing campaigns achieved a total spend of $442.93, with a cost per result of $29.53, and a respectable Website Purchase ROAS of 1.63. These efforts generated 14 purchases with a purchase value of $740.67. Over the course of six months, we boosted Dog and Restaurant brand growth and commerce sales by 3X.
Search Engine Optimization: Our SEO efforts contributed to the brand’s organic growth, ensuring their presence was visible to a wider audience.
Website Development: The rebuilt website effectively showcased Dog and Restaurant unique concept, providing a user-friendly platform for customers.
Conclusion:
The case of Dog and Restaurant exemplifies the power of adaptability and innovation, even in challenging times. By combining Performance Marketing, SEO, and Website Development, we enabled Dog and Restaurant to thrive, introducing a novel concept to an eager market and achieving remarkable growth in a short span. This partnership serves as a testament to the potential for success when creativity, dedication, and comprehensive services come together.
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RICH Learning International
RICH Learning International: Building a Digital Growth Ecosystem for a Global Education Mission
Search & Website: the on-page SEO score improved 20 points (63% → 83%), with page structure up from 29% to 95% and links score up from 25% to 85%. On-Page SEO Score - AFTER: 83%, critical issues reduced from 5 to 4 Despite starting from almost zero, the site now generates 225 clicks and 8.4K impressions over 12 months at an average position of 10.2 Google Search Console Performance - 225 clicks, 8.4K impressions, 2.7% CTR, avg position 10.2 (12 months) 22 of 39 known pages are now indexed by Google. Google Search Console Page Indexing - 22 indexed, 17 not indexed Branded demand is now being captured organically, with 'rich learning' the top query at 32 clicks and 438 impressions, followed by 'rich learning international'. Google Search Console Top Queries - 'rich learning' leads with 32 clicks and 438 impressions Google Ad Grants: with the website and tracking infrastructure in place, Ad Grants campaigns delivered 1.06K clicks and 16.2K impressions using $13.59K of ad credit between 1 September 2025 and 12 August 2026. Google Ads Overview - 1.06K clicks, 16.2K impressions, $13.59K cost (1 Sep 2025 - 12 Aug 2026) Google Ads Overview - 1.06K clicks, 16.2K impressions, $13.59K cost (1 Sep 2025 - 12 Aug 2026) Executive Authority & Content: LinkedIn impressions reached 123,663 (up 1,779% on the prior 361 days), with the strongest daily reach from March 2026 onward. LinkedIn Content Performance - 123,663 impressions, +1,779% vs prior 361 days Reel reach was steady throughout weeks 1 to 15, peaked at 9,822 views in week 16, and held higher, more consistent reach from week 20 onward, with multiple reels crossing 2,000 views. LinkedIn Reel Reach Growth - peak of 9,822 views in week 16, sustained growth from week 20 YouTube delivered 82,087 views, 622 hours of watch time and 631 net new subscribers across 301 videos (Shorts and long-form). YouTube Channel Overview - 82,087 views, 622 hrs watch time, +631 subscriber s YouTube Weekly Views - top-performing vs typical video views, weeks 1 to 37 DEEP DIVE A closer look at the strategy and execution CAPABILITIES USED 01 Digital Trust Infrastructure (Website & UX) 02 Technical & On-Page SEO 03 Google Ad Grants 04 Content Strategy 05 Executive Thought Leadership (LinkedIn) 06 YouTube Growth & Storytelling 07 Analytics & Conversion Tracking 08 Donor & Partnership Readiness RESULTS What actually moved Search & Website 1. On-page SEO score: 63% → 83% (+20 points) 2. Page structure score: 29% → 95% (+66 points) 3. Links score: 25% → 85% (+60 points) 4. Search impressions: 8.4K over 12 months 5. Organic clicks: 225, at an average position of 10.2 6. Pages indexed by Google: 22 of 39 known pages Google Ad Grants 1. Clicks: 1.06K 2. Impressions: 16.2K 3. Ad credit used: $13.59K (1 Sep 2025 - 12 Aug 2026) Executive Authority & Content 1. LinkedIn impressions: 123,663 (+1,779% vs prior 361 days) 2. LinkedIn reel peak: 9,822 views (week 16) 3. YouTube views: 82,087 4. YouTube watch time: 622 hours 5. YouTube subscribers: +631 net new 6. Content output: 301 videos (Shorts and long-form)
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YELUX / HairSupplierCN
YELUX / HairSupplierCN/ Case Study
Search: Non-indexed URLs down 96%+ to ~1.13K, on-page score up to 86% (+14 points), search impressions up 32.7%, average position improved by 11.8 positions. Google Search Console, Page Indexing - AFTER: ~1.13K Not Indexed · 30 Indexed (Aug 2026) On-Page SEO Audit - AFTER: 86% score, issues down to 2 (Mar 2026) GSC Performance - Impressions 7.34K · Avg Position 46.7 Brand: A single recognisable identity replaced a fragmented feed. Product-led posts became expertise-led storytelling, factory footage became brand proof, and social moved from a posting channel to a positioning channel. DEEP DIVE A closer look at the strategy and execution CAPABILITIES USED Technical SEO On-Page SEO Content Strategy Off-Page SEO Social Media Strategy Brand & Visual Identity RESULTS What actually moved Search Non-indexed URLs: 29.2K+ → ~1.13K (96%+ reduction in crawl noise) Indexed pages: 23 → 28-30 On-page SEO score: 72% → 86% (+14 points, metadata at 100%) Search impressions: 5.53K → 7.34K (+32.7%) Average Google position: 58.5 → 46.7 (+11.8 positions) Organic clicks: 79 → 82 (+3.8%) Brand & Social Fragmented visuals → one recognisable, cohesive identity Product-heavy posts → education and expertise-led content Raw factory footage → manufacturing credibility asset Social as a posting channel → social as a positioning channel Historical Instagram/Meta analytics weren't available at the time of writing, so no reconstructed engagement percentages are claimed here. Brand impact is reported on presentation and strategy, not invented numbers.
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