Background:
My Rent Space, India’s most flexible storage provider, was looking to increase their customer base and generate more leads for B2B and B2C warehousing customers. They came to us for help in March, and we worked with them until September to develop and implement an effective marketing strategy.
Objective:
The main objective of the campaign was to generate leads for B2B and B2C warehousing customers in the Bangalore and Delhi NCR regions.
Strategy:
To achieve the desired results, we implemented a multi-channel approach that included Google Ads, email marketing, WhatsApp marketing, and organic promotion on LinkedIn and Facebook groups. Our strategy was focused on targeting individuals and businesses in the Bangalore and Delhi NCR regions who were in need of flexible storage solutions.
Google Ads:
We created targeted Google Ads that were aimed at individuals and businesses searching for flexible storage solutions in the Bangalore and Delhi NCR regions. The ads were designed to be visually appealing and included a call-to-action (CTA) that directed users to the My Rent Space website where they could learn more about their services and request a quote.
Email Marketing:
We also used email marketing to reach out to potential customers who had previously shown an interest in flexible storage solutions. The emails were designed to be informative and included a CTA that directed users to the My Rent Space website where they could request a quote.
WhatsApp Marketing: We used WhatsApp marketing to reach out to potential customers who were interested in flexible storage solutions. The messages were designed to be informative and included a CTA that directed users to the My Rent Space website where they could request a quote.
Organic Promotion on LinkedIn & Facebook:
We helped My Rent Space to promote their services organically by creating engaging content and promoting it on LinkedIn and Facebook groups.
Landing Page:
We created an efficient landing page that was optimized for conversions. The page included a clear headline, engaging images, and a simple form for users to submit their resumes and contact information. This helped to increase the number of leads generated from the campaign.
Old Landing Page – {View here}
New Landing Page – {View here}
Results:
The campaign was a success, generating 819 leads during the period of March – September. Google Ads alone generated 323,905 impressions, 14,134 clicks, engagements and views, with an average interaction rate of 4.36%. The average cost per conversion was INR 312.98, and the average conversion rate was 5.79%. The total amount spent during the period was INR 256,329.35.
Conclusion:
This case study demonstrates the effectiveness of a multi-channel approach in generating leads for My Rent Space. By using a combination of Google Ads, email marketing, WhatsApp marketing and organic promotion on LinkedIn and Facebook, we were able to reach a large number of potential customers in the Bangalore and Delhi NCR regions. The result was a cost-effective solution that helped My Rent Space to increase their customer base and achieve their business goals. The campaign also showed that targeting specific geographic areas and using a mix of channels helped to increase the chances of conversions.
Overall, the campaign was successful in achieving its objectives of generating leads for My Rent Space, and the company was able to grow their business by providing flexible storage solutions to a wider customer base. The cost-effective strategy, geographic targeting and mix of channels used in the campaign helped to increase the chances of conversions and generate leads at a reasonable cost.
Screenshots of Google Ads –
